When it comes to video downloads, it's all about the content, right? iTunes will now features massively successful shows in HD like Bones, CSI, CSI: Miami, Grey’s Anatomy, Heroes, Prison Break, Lost or The Office. At the moment, HD shows represent only 0.5% of the overall TV shows, but this might change the ratio in the next few quarters. At $3, HD shows cost 50% more to than standard definition (SD) ones.