Sony PS3 Movies Redownloadable Once

I don't know about you, but when I put down good money for a movie, I still prefer it to come in a physical format since I don't have to worry about just how many times I have downloaded it. Apparently, folks who purchase movies from the Sony PlayStation 3 video store are allowed to download it just one more time. The law's on Sony's side though as the license agreement mentions "Content cannot be redownloaded once it has been downloaded to either a PLAYSTATION 3 or PSP system." I guess digital downloads work best with rented movies and not purchases.